[ Answer engine optimization ]

Be the brandAI recommends

Your buyers are already asking ChatGPT, Claude, Gemini, Perplexity, and Google what to buy.

We help your brand show up in those answers, get cited by the sources behind them, and become part of the consideration set.

See how it works → Talk to us

Built for brands that want to win customers from LLMs alongside traditional search.

[ Where your buyers are searching ]

One search journey. More places to win

AI search is no longer one product.

Your buyers move between ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Copilot, Reddit, review sites, and the web.

Your visibility needs to move with them.

ChatGPT Claude Gemini Perplexity Google AI Overviews Microsoft Copilot Reddit

[ The search journey changed ]

Search used to give buyers pages. AI gives them recommendations

A traditional search puts pages in front of your buyer.

An AI assistant can summarize the category, compare the options, explain the differences, and recommend a shortlist before your buyer ever visits a website.

That changes what visibility means. Ranking matters. But so does being:

01
MentionedWhen AI names your brand as an option.
02
CitedWhen AI uses your website or another source to support its answer.
03
RecommendedWhen your brand becomes part of the shortlist.
04
ConsistentWhen your positioning holds across different questions, models, and buying scenarios.

AEO is the work behind all four.

10 BLUE LINKS
best customer onboarding software
About 48,600,000 results (0.41 seconds)
G2G2https://www.g2.com › categories

Best Customer Onboarding Software in 2026: Compare Reviews

Find the top customer onboarding tools with the best features, pricing and verified user reviews.

CCapterrahttps://www.capterra.com › onboarding

Best Onboarding Software 2026, Reviews and Pricing

Compare product reviews and features to build your list of onboarding software.

rReddithttps://www.reddit.com › r/SaaS

What are you actually using for customer onboarding? : r/SaaS

We tried three tools last year. Here is what stuck and what did not...

FForbes Advisorhttps://www.forbes.com › advisor

The 9 Best Customer Onboarding Tools of 2026

Our experts ranked the leading onboarding platforms on price, ease of use and integrations.

HHubSpot Bloghttps://blog.hubspot.com › service

Customer Onboarding: The Definitive Guide

What great onboarding looks like, the metrics that matter, and the tools teams use.

ZZapierhttps://zapier.com › blog

The best onboarding apps, tested and compared

We tested the most popular options so you do not have to.

YYour Brandhttps://yourbrand.com › onboarding

Customer Onboarding Software for Mid-Market Teams

Set up in days, connect HubSpot, and see pricing up front.

SStepwisehttps://stepwise.io

Stepwise: Onboarding Templates That Convert

Launch guided onboarding flows with 200+ templates.

OOnboardlyhttps://onboardly.com

Onboardly: Customer Onboarding Platform

Automate onboarding and reduce time to value.

TTechRadarhttps://www.techradar.com › best

Best onboarding software of 2026

We list the best onboarding software, for small and large teams.

ChatGPT Claude Gemini Perplexity
What's the best customer onboarding software for a mid-market team?

For a mid-market team, most reviewers land on Your Brand1. It sets up in days, connects to HubSpot, and publishes its pricing, which makes it easy to compare with Stepwise and Onboardly.

SOURCES1 · yourbrand.comg2.comreddit.comforbes.com
SHORTLISTFOR MID-MARKET
1Your BrandRECOMMENDED
2Stepwisetemplates
3Onboardlyautomation

[ What we optimize ]

We don't optimize for prompts. We optimize for the buying journey

The goal isn't to make your brand appear once.

It's to build the visibility and authority that makes AI more likely to include your brand when your buyers are researching a problem, comparing options, or ready to buy.

01

Category discovery

When someone asks:

We work to make your brand part of the category conversation.

02

Problem research

When someone asks:

We make sure your expertise and point of view are represented.

03

Comparison

When someone asks:

We strengthen the information AI uses to understand the difference.

04

Buying criteria

When someone asks:

We make those facts easy for AI and buyers to find and understand.

05

Recommendation

When someone asks:

We work toward making your brand a credible recommendation.

[ How it works ]

Make your brand easier for AI to understand, trust, and recommend

AI answers are built from information across your website and the wider web. So we work on both.

01 · UNDERSTAND
The factors behind your buyer's decision
Your
buyer
How AI understands your brand today testing
What does it say about you?Old pricing, no HubSpot
Who does it recommend instead?Stepwise, Onboardly
Which sources does it rely on?g2.com, reddit.com
What information is missing or inconsistent?Integrations, security
This can include 0 / 13 live
We track
This run's opportunities next set of work
A missing pagePLANNED
A weak answerPLANNED
A competitor getting citedPLANNED
A source you need to be included inPLANNED
A fact that needs clarificationPLANNED

[ The sources behind AI answers ]

AI doesn't learn about your brand from your website alone

Your website matters.

But AI also looks across the wider information ecosystem around your brand. That can include:

1

Review platforms

★★★★★4.8“Setup took two days, not two months.”
2

Industry publications

SAAS WEEKLYThe onboarding tools mid-market teams actually use
3

Comparison websites

Your BrandvsRival
4

Directories

Your BrandCustomer onboarding · Verified listing
5

Reddit

r/SaaS · ▲ 412What are you actually using for onboarding?
AI answer
Which onboarding tool should a mid-market team use?

Most teams your size choose Your Brand. Reviewers mention fast setup, the comparison sites rate it well, and people on Reddit and in community groups recommend it for HubSpot users.

SOURCES12345678910
6

Communities

# customer-success“We switched last quarter and never looked back.”
7

Partner websites

HUBSPOT MARKETPLACEYour Brand integration
8

Press

TECH NEWSHow mid-market teams onboard customers faster
9

Research

2026 onboarding benchmark
10

Expert commentary

“Time to value is the metric that matters.”Head of CS, analyst panel

So we optimize the whole ecosystem

We identify the sources influencing your category and work to strengthen your presence where it matters.

Because getting your own website right is only half the job.

[ The work ]

From your website to the sources AI trusts

01 / 08
01STRATEGY
“best onboarding tool for 40 seats”buying
“[you] vs [competitor]”comparing
“how to cut onboarding time”research
“tools with SOC 2 and HubSpot”criteria

AI visibility strategy

We identify the questions, topics, categories, and buying scenarios where AI visibility can influence your pipeline.

02CONTENT
CHATGPT

SOURCEyourbrand.com

Content built for AI answers

We create and restructure content so important questions are answered clearly, directly, and with enough depth to be useful to both buyers and AI systems.

03COMPARISON
FEATUREYOURIVAL HubSpot sync Public pricingNO Setup in daysNO SOC 2

Comparison & alternative pages

We build the pages buyers actually use when comparing you with competitors.

04ENTITY
Pricing from $99Out of date
HubSpot integrationMissing
Founder profileUnlinked
CategoryCorrect

Entity & brand optimization

We strengthen how your company, products, people, categories, and relationships are represented across the web.

05AUTHORITY
Category roundup
Industry publication
Review site profile
Expert commentary

Third-party authority

We identify the publications, review sites, communities, roundups, and other sources influencing AI answers.

06COMMUNITY
▲388
r/SaaS · 4d

What are you using for onboarding in 2026?

“I work with Your Brand, so take this with that in mind. At 40 seats it depends on whether you need HubSpot sync.”

Reddit & community visibility

We build a genuine presence in the communities where your buyers research problems and evaluate solutions.

07TRACKING
ChatGPT78%
Perplexity64%
AI Overviews52%
Copilot41%

AI visibility tracking

We continuously monitor your brand and competitors across the major AI search experiences.

08OPTIMIZATION
ResearchBuildMeasureImprove

Continuous optimization

We turn what we learn from the data into the next set of content, authority, and technical improvements.

[ AEO doesn't replace SEO ]

Your SEO foundation still matters

The same things that make a website useful to Google often make it useful to AI.

Clear informationStrong topical coverageUseful pagesStructured dataGood technical foundationsRelevant authorityTrusted sources

But AI search introduces another layer.

That's why our AEO work sits inside a broader AI-native SEO strategy.

INSTEAD OF ONLY ASKING:

Can we rank this page?

WE ALSO ASK:

Will AI understand this brand?
Will it trust the information?
Will it cite the page?
Will it mention the brand?
Will it recommend it for the right buyer?

[ Why GrowthSquared ]

AI search needs more than an SEO checklist

Most SEO programswere built around rankings
+We combine the two
Most AI visibility toolswere built around reporting

GrowthSquared works across:

Your website

The pages, content, structure, and information AI needs to understand.

The wider web

The sources, communities, publications, reviews, and mentions that shape your brand.

AI platforms

The models and search experiences where your buyers are asking questions.

Your pipeline

The business outcomes that make the work worth doing.

We don't just tell you where you appear. We work on why you appear there.

[ Our approach ]

Research, build, measure, and improve

01

Research

Find the questions your buyers ask and the sources shaping the answers.

02

Build

Create the content, pages, authority, and brand signals needed to compete.

03

Measure

Track your visibility across the AI platforms and questions that matter.

04

Improve

Use what changed to decide what we work on next.

No giant content calendar just for the sake of publishing. Every piece of work has a reason.

[ The outcome ]

More chances to be discovered before the buyer reaches a search result

When AI becomes part of your buyer's research process, you want your brand to be part of that conversation. That can mean:

OnboardlyYour BrandStepwise

Being included in category recommendations.

yourbrand.com1

Being cited as a source.

YouRival

Appearing in comparisons.

for agenciesfor 40 seatswith HubSpot

Showing up for specific use cases.

★ Top pick

Being recommended for high-intent questions.

yourbrand.com

Getting discovered before a buyer searches your brand directly.

That's what we're building toward.

[ Case studies ]

Customers are the north star, not traffic

Mailsfinder logoMailsfinderSEO + AEO
11→11Signups per day from SEO + AEO
#2Cited source in ChatGPT
“We went from 11 signups a day to 33 from Google and ChatGPT. When someone asks ChatGPT for an email finder, our pages are now the second most cited source.” FOUNDER · EMAIL VERIFICATION SAAS

Signups per day SEO + AEO

1133
1g2.comREVIEW SITE
2mailsfinder.comCITED IN CHATGPT
3reddit.comCOMMUNITY
Formester logoSEO + AEO + CONTENT
0×Daily organic clicks
51→51Signups per day
“August closed with our highest signups, paid users and Google clicks since February, after three record weeks in a row.” GROWTH MARKETING LEAD · FORM BUILDER SAAS

Weekly Google clicks FEB TO AUG

FEBMAYAUG
THREE RECORD WEEKS IN A ROW
Lamar Homes Roofing & Construction logoLamar HomesLOCAL SEO + GBP
+0%Google impressions
21→21Rank for roof inspection Raleigh
“We started showing up for the Raleigh searches that matter, and more of our inspection bookings now start on Google.” OWNER · RALEIGH ROOFING CONTRACTOR

Rank for “roof inspection Raleigh” LOWER IS BETTER

#11#21
+73%Google impressionsRALEIGH

[ Built for ]

For companies whose buyers use AI to make decisions

B2B SaaS

Get discovered when buyers research software, compare vendors, and evaluate solutions.

Local businesses

Show up when customers ask AI who to call, where to go, or what to choose.

✓

High-consideration products

Build visibility around the questions buyers ask before making an expensive decision.

★

Established brands

Turn existing authority, content, and expertise into visibility across the new search layer.

[ Your first 6 months ]

What working with us looks like

We don’t promise a fixed result on a fixed day. The work builds month by month, with each month giving us more data, sharper insights, and a clearer path to growth.

VisibilityLeads
Months 1–3Foundation
Months 4–6Compounding↗ where it compounds

[ Month 1 · Foundation ]

Understand where you can win

We get deep into your business, buyers, category, competitors, and current visibility across Google and AI. We build the foundation and identify the opportunities worth pursuing.

Company intelligenceVisibility baselineBuying clustersCompetitor research

[ Month 2 · Foundation ]

Start building the visibility

We put the strategy into action across the opportunities we’ve prioritized, from content and technical SEO to AI visibility and the third-party sources that influence your category.

ContentTechnical SEOAI visibilityThird-party ecosystem

[ Month 3 · Foundation ]

See the first signs of what’s working

By month three, we have enough data to see how the work is moving your visibility. We show you what is improving, what needs more work, and where the next growth opportunities are.

Search visibilityAI recommendationsCitationsCompetitor movementNext opportunities

[ Month 4 · Compounding ]

Double down on what is working

We scale the plays that moved your visibility, drop the ones that did not, and push further into the clusters where you are already gaining ground.

Winning playsContent expansionCluster coverageTechnical fixes

[ Month 5 · Compounding ]

Build authority beyond your site

We deepen your presence across review platforms, communities, directories and publications, so the sources AI leans on keep pointing back to you.

Review platformsCommunitiesDigital PRBrand mentionsCitations

[ Month 6 · Compounding ]

Compound and defend the ground

We keep improving what works, refresh what is slipping, and watch competitors, so the visibility you have won keeps growing instead of decaying.

Refresh cyclesDecay alertsCompetitor trackingShare of voiceRevenue attribution

[ Pricing ]

Built around where you want to win

AI search is becoming part of the buying journey.

We build the level of execution around your goals, category, and competitive landscape.

[ Straight answers ]

Questions about answer engine optimization

What is answer engine optimization?

Answer engine optimization is the process of improving how your brand appears when people use AI assistants to research questions, compare options, and make decisions.

It covers the content, authority, sources, and brand information that influence those answers.

How is AEO different from SEO?

SEO focuses primarily on visibility in traditional search engines.

AEO focuses on visibility inside AI-generated answers.

The two overlap heavily, which is why strong AEO starts with a strong SEO foundation.

Which AI platforms do you work on?

We work across the major AI search experiences, including ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Microsoft Copilot.

The exact mix depends on where your buyers are searching.

Can you guarantee that AI will mention us?

No.

AI systems change constantly and no agency can control what an independent model recommends.

What we can do is systematically improve the information, authority, content, and sources that influence how your brand is understood and represented.

How long does AEO take?

It depends on your category, existing authority, competition, and how much work is required.

We establish a baseline first, then track movement over time.

Do you only create content?

No.

Content is one part of the work.

We can also work on technical SEO, entity optimization, comparison pages, third-party sources, digital PR, Reddit, review platforms, and other parts of your AI search presence.

Do we need an SEO agency already?

No.

If you already have an SEO team or agency, we can work alongside them.

If you don't, GrowthSquared can manage the broader AI-native SEO program.

How do you measure success?

We look at AI visibility, citations, competitive visibility, source visibility, website activity, leads, meetings, and pipeline where attribution is available.

The exact KPIs depend on your business.

See how AI sees your brand

We'll look at how ChatGPT, Claude, Gemini, Perplexity, and other AI search experiences currently represent your brand, where competitors are showing up, and where the biggest opportunities are.

Talk to us → → See pricing ↗