[ Generative engine optimization ]

Become the sourceAI answers are built from

When ChatGPT, Perplexity, or Google's AI Overviews write an answer, they quote a handful of pages.

We make your pages the ones they quote. Clear answers, real numbers, and facts that are easy to lift, check, and cite.

See how answers get built → Speak with team

Built on top of solid SEO, because AI tools read what search engines rank.

[ The engines that write answers ]

Every engine writes its own answer, and quotes its own sources

Generative engines don't show ten links. They read a few sources and write one answer.

If your page isn't one of the sources, you aren't in the answer.

ChatGPT AI Overviews AI Mode Perplexity Gemini Copilot Claude

[ How a generative answer gets built ]

Five steps between a question and an answer

Every AI answer goes through the same steps. We work on each one, so your page survives all five.

01 · EXPAND
One question becomes many searches
Your
buyer's
question
What gets retrieved searching
Pages that rank for each searchYour site, if it ranks
Review and comparison sitesg2.com, capterra.com
Community threadsreddit.com
PublicationsIndustry press
What the engine looks for reading
A direct answer near the topFound in 2 sentences
Specific numbersPrices, times, limits
A dateUpdated this month
A clear author or companyWho's saying it
Passages worth quoting 0 / 8 live
What ends up in the answer cited
Your pricing guideCANDIDATE
Your benchmark dataCANDIDATE
Your comparison pageCANDIDATE
A review of you on G2CANDIDATE
A Reddit thread about youCANDIDATE

[ What makes a page citable ]

A page written for clicks isn't always worth quoting

Lots of pages rank well and still never get cited. They bury the answer, stay vague, or can't be trusted on their own. This is what we change.

Typical SEO pageA page built for GEO
The answerArrives after 400 words of introductionComes in the first two sentences
FactsVague claims like “industry-leading”Specific numbers with a source
StructureOne long scrollSections that make sense on their own
FreshnessWritten once and leftDated and kept current
Original valueRepeats what everyone else saysAdds data, examples, or expertise nobody else has
FormatParagraphs onlyTables, lists, and steps an engine can lift cleanly

[ What we optimize for ]

We optimize for the questions where a source wins the deal

Some questions get a generic answer. Others get an answer built on one or two sources.

The second kind is where being the source changes who the buyer calls.

01

Cost questions

When someone asks:

We publish clear pricing guides so AI quotes your numbers, not a competitor's.

02

Benchmark questions

When someone asks:

We help you publish original data that engines want to cite.

03

How-to questions

When someone asks:

We write the clearest step-by-step answer, with your product where it genuinely fits.

04

Requirement questions

When someone asks:

We make the facts about your product easy to find, check, and quote.

05

Choice questions

When someone asks:

We give engines enough evidence to name you for the right buyers.

[ The work ]

Everything that turns a page into a source AI trusts

01 / 08
01CONTENT
AI OVERVIEW

SOURCEyourbrand.com

Answer-first content

We rewrite and create pages so the answer comes first and the detail follows.

02DATA
Bounce rate, verified18%
Bounce rate, unverified61%
Reply rate, verified47%
Reply rate, unverified22%

Original data and benchmarks

We help you turn your own data into statistics that engines and journalists want to cite.

03COMPARISON
FEATUREYOURIVALCatch-all checksNOPer-credit pricingNOAPIFree plan

Comparison tables

Clean, fair tables an engine can read in one pass when someone asks how you compare.

04FACTS
Pricing on G2Out of date
Integrations listMissing
Founded yearWrong
CategoryCorrect

Consistent facts everywhere

We make sure your pricing, features, and company details match across your site and the web.

05SCHEMA
FAQ schema
Product schema
Organization schema
Article schema with dates

Structured data

Schema that tells engines exactly what each page is about, who wrote it, and when.

06SOURCES
G2 profile
Industry roundup
Reddit thread
Partner directory

Third-party sources

We strengthen your presence on the review sites, lists, and communities engines pull from.

07TRACKING
ChatGPT citations41%
Perplexity citations56%
AI Overview citations38%
Gemini citations29%

Citation tracking

We track which of your pages get cited, for which questions, and in which engines.

08ITERATION
TestRewriteTrackRepeat

Continuous testing

When a page isn't getting cited, we change it and test again.

[ GEO is built on SEO ]

You can't be cited if you can't be found

Most generative engines search the web before they answer. If your page doesn't rank for the smaller searches behind a question, it never gets read.

RankingsCrawlable pagesFast load timesInternal linksAuthorityFresh content

So every GEO program we run sits on top of an SEO foundation. Then we add the work that makes pages worth quoting.

Ranking gets you read. GEO gets you quoted.

INSTEAD OF ONLY ASKING:

Does this page rank?

WE ALSO ASK:

Does the answer come in the first two sentences?
Are the claims specific and sourced?
Is the page dated and current?
Can a section be quoted on its own?
Do we have data nobody else has?

[ The outcome ]

More of the answer comes from you

When your pages become the source, you get more than a link at the bottom of an answer. That can mean:

yourbrand.com1

Being cited as the source of a fact.

Rival AYour BrandRival B

Being named in the answer itself.

your pricingyour datayour steps

Your numbers and framing becoming the default.

YouRival

Showing up when buyers compare options.

★ Most cited

Becoming the go-to source in your category.

yourbrand.com

Visits from people who already trust what you said.

That's the point of GEO.

[ Case studies ]

Customers are the north star, not traffic

Mailsfinder logoMailsfinderSEO + AEO
11→11Signups per day from SEO + AEO
#2Cited source in ChatGPT
“We went from 11 signups a day to 33 from Google and ChatGPT. When someone asks ChatGPT for an email finder, our pages are now the second most cited source.” FOUNDER · EMAIL VERIFICATION SAAS

Signups per day SEO + AEO

1133
1g2.comREVIEW SITE
2mailsfinder.comCITED IN CHATGPT
3reddit.comCOMMUNITY
Formester logoSEO + AEO + CONTENT
0×Daily organic clicks
51→51Signups per day
“August closed with our highest signups, paid users and Google clicks since February, after three record weeks in a row.” GROWTH MARKETING LEAD · FORM BUILDER SAAS

Weekly Google clicks FEB TO AUG

FEBMAYAUG
THREE RECORD WEEKS IN A ROW

[ Built for ]

For companies with something worth quoting

B2B SaaS

Get cited when buyers ask about pricing, features, setup, and how tools compare.

★

Brands with expertise

Turn what your team knows into the answers AI repeats.

✓

Data-rich companies

Turn the data you already have into statistics engines want to cite.

Local experts

Be the source when people ask AI how much a job costs or what to check.

[ Pricing ]

Built around the questions you want to own

GEO runs inside our AI-native SEO plans, alongside content, technical SEO, and links.

Your plan sets how many pages we create and rework each month and how many prompts we track.

[ Straight answers ]

Questions about generative engine optimization

What is generative engine optimization?

Generative engine optimization, or GEO, is the work of making your content the source that AI tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews use when they write an answer.

It focuses on how pages are written, structured, and backed up, so they're easy for an engine to find, trust, and quote.

How is GEO different from AEO and SEO?

SEO gets your pages ranked. GEO makes those pages worth quoting when an AI writes an answer. Answer engine optimization looks at the bigger picture of how AI talks about your brand, including reviews, communities, and your reputation across the web.

They overlap a lot, and we usually run them as one program.

Do we need to stop doing SEO?

No. Most generative engines search the web before they answer, so ranking is still how your pages get read. GEO is built on top of SEO, not instead of it.

Can you guarantee we'll get cited?

No. Nobody controls what an AI model cites, and answers change from day to day.

What we can do is make your pages clearer, more specific, and better supported than the alternatives, and track how often they get cited as a result.

How long does GEO take?

Rewriting pages that already rank can lead to citations within weeks. New pages and original data take longer, because they first need to be found and ranked.

We set a baseline before we start so you can see the change.

How do you track citations?

Every week we run a fixed set of prompts that match your buyers' questions across ChatGPT, Perplexity, Gemini, Copilot, and Google's AI features. We record which sources each answer cites, and compare you with your competitors over time.

What kind of content gets cited most?

Pages that answer the question directly, include specific numbers, are clearly dated, and offer something original, like data, examples, or expert opinion.

Tables, lists, and step-by-step sections also tend to be quoted more because they're easy to lift.

How much does GEO cost?

GEO runs inside our plans, which start at $4,500 per month. See the pricing page for what each plan includes.

Find out which answers could be yours

We'll run your buyers' questions through ChatGPT, Perplexity, Gemini, and AI Overviews, show who gets cited today, and which of your pages could take that spot.

Speak with team → → See pricing ↗