[ B2B SEO agency ]

SEO for buyers whotake months to decide

B2B deals involve several people, a lot of research, and a long time between first search and signed contract.

We make sure your company shows up at every step, for every person involved, on Google and in the AI tools they use to research.

See how it works → Speak with team

For B2B companies selling software, services, and products to other businesses.

[ Where B2B research happens ]

B2B buyers research alone, long before they call you

By the time someone fills in your contact form, they've usually read your site, your competitors' sites, review platforms, and an AI summary or two.

Most of that happens without you knowing.

Google Copilot ChatGPT AI Overviews Perplexity Reddit Gemini

[ The buying committee ]

Every person on the committee searches for something different

A B2B purchase rarely has one buyer. Each person brings their own questions, and each question is a search you can win or lose.

We plan content for all of them.

01

The champion

Searches for:

We build the pages that make the case for you, and give them something to forward.

02

The technical evaluator

Searches for:

We make security, integration, and technical pages easy to find and complete.

03

Finance

Searches for:

We publish clear pricing and ROI content so cost questions don't stall the deal.

04

The executive

Searches for:

We strengthen the reviews, press, and proof that make you look like the safe pick.

05

Procurement

Searches for:

We build comparison and FAQ pages that answer the questions that slow deals down.

[ What makes B2B SEO different ]

B2B search doesn't work like consumer search

Most SEO advice is written for high-volume consumer sites. B2B needs a different playbook.

Consumer-style SEOB2B SEO, the way we run it
Search volumeChases big keywordsWins the small, specific searches that come from real buyers
AudienceOne buyer, one visitSeveral people, many visits, over months
ContentShort posts for quick clicksDepth that holds up to a technical review
Success metricTrafficQualified leads, meetings, and pipeline
ProofStar ratingsCase studies, security pages, and expert credibility
AI searchIgnoredTracked for every question the committee asks

[ How it works ]

A search program built around your sales process

We start with your sales team and your best customers, then build from there.

01 · INTERVIEW
What sales told us interviews
Most common objection“Is it secure enough?”
Most compared vendorRival A
Question that slows dealsMigration time
Why we winSupport and onboarding
Questions by role
Your
deal
Pages we build 0 / 9 live
Authority we earn outreach
Industry publicationsExpert commentary
Review platformsG2, Capterra, niche sites
Niche editsDA 30+ industry sites
Partner pagesIntegrations and resellers
We report

[ What's included ]

Everything a B2B search program needs to work

01 / 08
01RESEARCH
“payroll for multi-state teams”champion
“[you] soc 2 report”IT
“payroll cost per employee”finance
“[you] vs [rival]”procurement

Committee-level research

Keyword and prompt research organized by who's asking, and how close they are to a decision.

02TECHNICAL
Pages not indexed212
Mobile load time3.8s
Duplicate pages64
SchemaAdded

Technical SEO

The foundations that let large B2B sites get crawled, indexed, and ranked properly.

03CONTENT
PAGE · SECURITY

SOURCEyourbrand.com/security

Pages that survive scrutiny

Content detailed enough for an expert, and clear enough for an executive.

04COMPARISON
FEATUREYOURIVALMulti-state filingDedicated managerNOFree migrationNOOpen API

Comparison pages

Fair comparisons for the vendors you're most often evaluated against.

05PROOF
Case study published
G2 profile refreshed
Industry award page
Customer logo wall

Proof and case studies

We turn your customer results into pages that help champions sell you internally.

06AUTHORITY
Niche edit, DA 45
Industry roundup
Expert quote in trade press
Partner directory

Link building and PR

Links and mentions from the publications and sites your industry actually reads.

07TRACKING
Qualified leads58%
AI visibility47%
Money page rankings71%
Meetings booked39%

Pipeline reporting

Rankings are in the report, but the headline numbers are leads, meetings, and pipeline.

08MONTHLY
ResearchBuildMeasureImprove

Monthly planning

Each month we look at what moved and what sales heard, and plan the next pages.

[ Why GrowthSquared ]

B2B search needs more than a keyword list

Most SEO agencieswere built for traffic
+We bring both together
Most B2B marketing teamsare stretched thin

We work across:

Your website

The pages every member of the committee reads before they talk to you.

The wider web

Review sites, publications, and communities that shape your reputation.

AI search

The assistants your buyers use to research, compare, and shortlist.

Your pipeline

The leads, meetings, and revenue that make the work worth it.

We don't just report on rankings. We report on deals.

[ Case studies ]

Customers are the north star, not traffic

Mailsfinder logoMailsfinderSEO + AEO
11→11Signups per day from SEO + AEO
#2Cited source in ChatGPT
“We went from 11 signups a day to 33 from Google and ChatGPT. When someone asks ChatGPT for an email finder, our pages are now the second most cited source.” FOUNDER · EMAIL VERIFICATION SAAS

Signups per day SEO + AEO

1133
1g2.comREVIEW SITE
2mailsfinder.comCITED IN CHATGPT
3reddit.comCOMMUNITY
Formester logoSEO + AEO + CONTENT
0×Daily organic clicks
51→51Signups per day
“August closed with our highest signups, paid users and Google clicks since February, after three record weeks in a row.” GROWTH MARKETING LEAD · FORM BUILDER SAAS

Weekly Google clicks FEB TO AUG

FEBMAYAUG
THREE RECORD WEEKS IN A ROW
Lamar Homes Roofing & Construction logoLamar HomesLOCAL SEO + GBP
+0%Google impressions
21→21Rank for roof inspection Raleigh
“We started showing up for the Raleigh searches that matter, and more of our inspection bookings now start on Google.” OWNER · RALEIGH ROOFING CONTRACTOR

Rank for “roof inspection Raleigh” LOWER IS BETTER

#11#21
+73%Google impressionsRALEIGH

[ Built for ]

For B2B companies with considered sales

B2B software

Show up when buying committees research, compare, and evaluate tools.

★

Professional services

Build the credibility that wins long, high-trust engagements.

✓

Industrial and technical B2B

Rank for the specific, technical searches your buyers make.

Regional B2B providers

Win the searches for your service in the regions you cover.

[ Your first 6 months ]

What working with us looks like

We don’t promise a fixed result on a fixed day. The work builds month by month, with each month giving us more data, sharper insights, and a clearer path to growth.

VisibilityLeads
Months 1–3Foundation
Months 4–6Compounding↗ where it compounds

[ Month 1 · Foundation ]

Understand where you can win

We get deep into your business, buyers, category, competitors, and current visibility across Google and AI. We build the foundation and identify the opportunities worth pursuing.

Company intelligenceVisibility baselineBuying clustersCompetitor research

[ Month 2 · Foundation ]

Start building the visibility

We put the strategy into action across the opportunities we’ve prioritized, from content and technical SEO to AI visibility and the third-party sources that influence your category.

ContentTechnical SEOAI visibilityThird-party ecosystem

[ Month 3 · Foundation ]

See the first signs of what’s working

By month three, we have enough data to see how the work is moving your visibility. We show you what is improving, what needs more work, and where the next growth opportunities are.

Search visibilityAI recommendationsCitationsCompetitor movementNext opportunities

[ Month 4 · Compounding ]

Double down on what is working

We scale the plays that moved your visibility, drop the ones that did not, and push further into the clusters where you are already gaining ground.

Winning playsContent expansionCluster coverageTechnical fixes

[ Month 5 · Compounding ]

Build authority beyond your site

We deepen your presence across review platforms, communities, directories and publications, so the sources AI leans on keep pointing back to you.

Review platformsCommunitiesDigital PRBrand mentionsCitations

[ Month 6 · Compounding ]

Compound and defend the ground

We keep improving what works, refresh what is slipping, and watch competitors, so the visibility you have won keeps growing instead of decaying.

Refresh cyclesDecay alertsCompetitor trackingShare of voiceRevenue attribution

[ Pricing ]

Built around your sales cycle

Every plan includes technical SEO, content, link building, and AI search tracking.

Your plan sets how many pages, articles, and links we deliver each month.

[ Straight answers ]

Questions about B2B SEO

What makes B2B SEO different from B2C SEO?

B2B searches have lower volume, more people are involved in each purchase, and the sales cycle is much longer.

So instead of chasing big keywords, we focus on the specific searches each person on the buying committee makes, and we measure success in qualified leads and pipeline.

How long does B2B SEO take to work?

Technical fixes and improvements to existing pages can show results within weeks. New pages usually take a few months to rank.

Because B2B sales cycles are long, revenue impact takes longer to show. We track leading signals like rankings, AI visibility, and qualified leads from the first month.

Do you only work with SaaS companies?

No. We work with B2B software companies, professional services firms, and other businesses that sell to businesses. If your buyers research online before they buy, the approach works.

How do you measure B2B SEO success?

We look at qualified leads, meetings booked, and pipeline from organic search, along with rankings and AI visibility for the searches that matter.

We agree on the right numbers with you in the first month.

Do you create the content?

Yes. We research, write, and publish the pages, and every one goes to your team for a fact check. For technical topics we interview your experts so the content holds up to a specialist's review.

Do you build links?

Yes. We earn links and mentions from industry publications, relevant sites, review platforms, and partners. No link farms or paid blog networks.

How does SEO fit with our other marketing?

Search content supports almost everything else. Sales can send comparison and security pages to prospects, paid campaigns can point to stronger landing pages, and the same work improves how AI tools describe you.

How much does it cost?

Plans start at $4,500 per month, with a three-month minimum and month-to-month after that. See the pricing page for details.

See what your buyers find before they call

We'll look at what each member of your buying committee finds on Google and in AI tools today, where competitors show up instead, and what we'd fix first.

Speak with team → → See pricing ↗