[ B2B SaaS SEO agency ]

SaaS SEO that brings intrials and demos

SaaS buyers search, compare, and shortlist long before they talk to sales. Most of that now happens on Google and in AI answers.

We build the pages they're searching for, then judge the work by the trials, demos, and revenue it brings in.

See how it works → Speak with team

Measured in trials, demos, and pipeline from the first month.

[ How SaaS buyers research ]

Your next customer is comparing you right now

They're reading G2, scanning Reddit threads, asking ChatGPT for a shortlist, and searching “[you] vs [them]”.

Each of those is a search you can win.

Google AI Overviews ChatGPT Perplexity Reddit Copilot Claude

[ The SaaS buyer journey ]

Every stage of the journey has its own searches

SaaS SEO isn't one keyword list. It's a set of page types, each built for a different moment in the buying process.

We build them in the order that brings in pipeline fastest.

01

Switching

When a buyer searches:

We build honest alternative pages for people already unhappy with a competitor.

02

Comparing

When a buyer searches:

We write side-by-side comparisons that are fair and easy to scan.

03

Connecting

When a buyer searches:

We build integration pages that rank for the tools your buyers already use.

04

Solving

When a buyer searches:

We write product-led guides that solve the problem using your product.

05

Starting

When a buyer searches:

We create templates and free tools that turn searchers into signups.

[ SaaS page types we build ]

The pages SaaS buyers actually search for

01 / 08
01ALTERNATIVES
FEATUREYOUHUBSPOTPer-seat priceNOFree planNOSetup in a dayNOAPI

Alternative pages

For every competitor your buyers want to leave. Honest about who should stay.

02COMPARISONS
FEATUREYOURIVALSlack integrationSSO on all plansNOPublic roadmapNOSOC 2

Comparison pages

Head-to-head pages for the matchups buyers actually search.

03INTEGRATIONS
Slack integration page
HubSpot integration page
Zapier integration page
Salesforce integration page

Integration pages

One page per integration, built to rank for the tools your buyers already pay for.

04USE CASES
“feedback tool for product teams”role
“crm for agencies”industry
“forms for clinics”industry
“tool for remote teams”situation

Use-case and industry pages

Pages for the roles, industries, and situations where you win most deals.

05TEMPLATES
TEMPLATE PAGE

SOURCEyourbrand.com/templates

Templates and free tools

Useful things people search for, with your product one click away.

06PRODUCT CONTENT
Help docs indexedNo
ChangelogHidden
Pricing pageThin
Docs schemaAdded

Docs, pricing, and changelog

The pages buyers check right before they sign up, made complete and easy to find.

07TRACKING
Trials from organic64%
Demos from organic41%
AI mentions52%
Rankings, money pages73%

Pipeline tracking

Your monthly report leads with trials, demos, and revenue from organic. Rankings and sessions come after.

08MONTHLY
ResearchBuildMeasureImprove

Monthly sprints

We ship, measure, and re-plan every month as your product and market change.

[ How it works ]

SEO planned like a SaaS growth team would plan it

We start with your best customers and your sales calls, not a keyword tool.

01 · LEARN
What your sales calls tell us listening
Why they boughtFaster setup than Rival A
What they comparedHubSpot, Pipedrive
Words they used“simple”, “no training”
Why deals were lostNo SSO on Starter
Ranked by revenue potential priority
Pipedrive alternativesHigh intent, low competition
Your Brand vs HubSpotSales asks for this
CRM for agenciesBest-fit customers
Gmail CRM integrationFast to rank
First 90 days 0 / 8 live
Authority and AI visibility outreach
Category roundupsListicles AI quotes
Review sitesG2 and Capterra refresh
Niche editsDA 30+ SaaS sites
CommunitiesReddit and Slack groups
We report

[ How we're different ]

Most SEO reports stop at traffic, ours start at trials

Typical SEO agencyHow we work with SaaS
Where research startsA keyword toolYour sales calls, CRM, and best customers
First pages builtTop-of-funnel blog postsAlternatives, comparisons, and integrations
What gets measuredTraffic and rankingsTrials, demos, and pipeline
AI searchAn add-on, if at allBuilt into every page and tracked every week
Product knowledgeLearned from your homepageLearned from your product and your sales team
Who writesGeneralist freelancersWriters briefed by people who've grown SaaS signups

[ SaaS case studies ]

Signups are the north star, not traffic

Mailsfinder logoMailsfinderSEO + AEO
11→11Signups per day from SEO + AEO
#2Cited source in ChatGPT
“We went from 11 signups a day to 33 from Google and ChatGPT. When someone asks ChatGPT for an email finder, our pages are now the second most cited source.” FOUNDER · EMAIL VERIFICATION SAAS

Signups per day SEO + AEO

1133
1g2.comREVIEW SITE
2mailsfinder.comCITED IN CHATGPT
3reddit.comCOMMUNITY
Formester logoSEO + AEO + CONTENT
0×Daily organic clicks
51→51Signups per day
“August closed with our highest signups, paid users and Google clicks since February, after three record weeks in a row.” GROWTH MARKETING LEAD · FORM BUILDER SAAS

Weekly Google clicks FEB TO AUG

FEBMAYAUG
THREE RECORD WEEKS IN A ROW

[ SaaS SEO meets AI search ]

Your buyers ask ChatGPT for a shortlist

More SaaS buyers now ask an AI assistant which tools to look at before they ever search for you by name.

Alternative pagesComparison pagesIntegration pagesReview profilesPricing pagesDocs

The same pages that win buyer searches on Google are the ones AI tools cite. So we build them to do both.

One set of pages, two ways to get found.

INSTEAD OF ONLY ASKING:

Does this page rank?

WE ALSO ASK:

Does ChatGPT shortlist us for this use case?
Does Perplexity cite our comparison?
Does Claude get our pricing right?
Do AI Overviews mention our integrations?
Did this page start trials?

[ Built for ]

For SaaS teams at every stage of growth

Product-led SaaS

Turn search into self-serve signups and trials.

✓

Sales-led SaaS

Turn comparison and alternative searches into demo requests.

★

SaaS in crowded categories

Win the searches where buyers weigh you against bigger names.

Vertical SaaS

Own the searches for your industry before a horizontal tool does.

[ Your first 6 months ]

What working with us looks like

We don’t promise a fixed result on a fixed day. The work builds month by month, with each month giving us more data, sharper insights, and a clearer path to growth.

VisibilityLeads
Months 1–3Foundation
Months 4–6Compounding↗ where it compounds

[ Month 1 · Foundation ]

Understand where you can win

We get deep into your business, buyers, category, competitors, and current visibility across Google and AI. We build the foundation and identify the opportunities worth pursuing.

Company intelligenceVisibility baselineBuying clustersCompetitor research

[ Month 2 · Foundation ]

Start building the visibility

We put the strategy into action across the opportunities we’ve prioritized, from content and technical SEO to AI visibility and the third-party sources that influence your category.

ContentTechnical SEOAI visibilityThird-party ecosystem

[ Month 3 · Foundation ]

See the first signs of what’s working

By month three, we have enough data to see how the work is moving your visibility. We show you what is improving, what needs more work, and where the next growth opportunities are.

Search visibilityAI recommendationsCitationsCompetitor movementNext opportunities

[ Month 4 · Compounding ]

Double down on what is working

We scale the plays that moved your visibility, drop the ones that did not, and push further into the clusters where you are already gaining ground.

Winning playsContent expansionCluster coverageTechnical fixes

[ Month 5 · Compounding ]

Build authority beyond your site

We deepen your presence across review platforms, communities, directories and publications, so the sources AI leans on keep pointing back to you.

Review platformsCommunitiesDigital PRBrand mentionsCitations

[ Month 6 · Compounding ]

Compound and defend the ground

We keep improving what works, refresh what is slipping, and watch competitors, so the visibility you have won keeps growing instead of decaying.

Refresh cyclesDecay alertsCompetitor trackingShare of voiceRevenue attribution

[ Pricing ]

Built around your pipeline goals

Every plan includes technical SEO, SaaS page types, link building, and AI search tracking.

Your plan sets how many money pages, articles, and links we deliver each month.

[ Straight answers ]

Questions about B2B SaaS SEO

What does a B2B SaaS SEO agency do differently?

SaaS buyers research differently. They compare tools, check integrations, read reviews, and often try a product before they talk to anyone.

So we focus on the page types that match those moments, like alternatives, comparisons, integrations, use cases, templates, and pricing, and we measure the work in trials, demos, and pipeline.

How long until SEO brings in trials or demos?

Alternative and comparison pages can start bringing in signups within a few months, because the searches are specific and often less competitive.

Broader category searches take longer. We set a baseline in the first month and report on signups from the start.

Do you work with product-led and sales-led SaaS?

Yes. For product-led companies we focus on signups and activation. For sales-led companies we focus on demo requests and pipeline. Many SaaS companies need both.

Can you track revenue from organic search?

Where your analytics and CRM allow it, yes. We connect organic visits to trials, demo requests, and closed deals, and use self-reported attribution to fill gaps.

Do you write about our product accurately?

We learn your product before we write about it. That means demos, docs, sales calls, and access to the product where possible. Every page goes to your team for a fact check before it's published.

How do you handle AI search?

It's built in. We track how ChatGPT, Perplexity, Gemini, Claude, and Google's AI features describe and recommend you, and we structure every page so it can be quoted accurately.

Will you write competitor comparison pages?

Yes, and we keep them fair. Honest comparison pages build trust with buyers, hold up better over time, and are more likely to be cited by AI tools.

How much does it cost?

Plans start at $4,500 per month, with a three-month minimum and month-to-month after that. See the pricing page for what each plan includes.

See which searches are sending trials to competitors

We'll show you the alternative, comparison, and integration searches your competitors win today, how AI tools describe you, and where we'd start.

Speak with team → → See pricing ↗